Billionaire Elon Musk’s social media platform, now known as X, has officially changed its website URL from Twitter.com to X.com. This transition occurs nearly 10 months after Musk renamed the platform to X, following his $44 billion acquisition of Twitter in October 2022.
“All core systems are now on http://X.com,” Musk announced on X.
“We are letting you know that we are changing our URL, but your privacy and data protection settings remain the same. For more details, see our Privacy Policy: https://x.com/en/privacy,” stated a popup notice on the website.
The rebranding began with Musk replacing Twitter’s iconic bird logo, Larry Bird, with a fan-made logo—a stylized version of the letter X. Musk explained that this change is part of a broader vision to add “comprehensive communications and the ability to conduct your entire financial world” on the platform. “The Twitter name does not make sense in that context, so we must bid adieu to the bird,” he noted.
In addition to the logo change, Musk introduced several other modifications: paid verification, the prohibition of third-party apps, new API tiers for developers, paywalling many previously free features, and shutting down several others.
In January, X announced plans to use AI to enhance the user experience and advertisements on the platform. The platform also aims to introduce peer-to-peer payments to create new opportunities for commerce.
Recently, X launched Grok, an AI chatbot similar to ChatGPT from Musk’s AI startup xAI, available to subscribers of its Premium and Premium+ tiers in over 50 countries, including India. Last month, X revealed plans to launch a TV app to expand into video content and compete with platforms like Google-owned YouTube.
These recent developments on X (formerly Twitter) highlight the platform’s significant transformation since Musk’s acquisition.
Notably, the letter ‘X’ has long been associated with Musk since 1999, when he co-founded x.com with Harris Fricker, Christopher Payne, and Ed Ho as one of the world’s first online banks. This entity later merged with rival Confinity, rebranding as the online payments giant PayPal in 2001. Musk reacquired the X.com domain name from PayPal in July 2017 for an undisclosed sum.